All kevin appleton Articles

Too much of a good thing: Can rental companies ever sign too big a contract?
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Can you ever have too much business with one customer?
Appleton Column: Fond farewells and the rental evolution
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As IRN columnist Kevin Appleton bids us farewell to move on to the next chapter, he reflects on the ongoing and often inspiring evolution of the rental sector.
Thank you, Kevin; and welcome Andy
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Kevin Appleton ends his nine year stint as IRN columnist, with Sunbelt’s Andy Wright taking on the writing duties
The future of equipment rental: What will change?
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Appleton column: How businesses are adapting to evolutions in the rental industry, and the risks and rewards entailed
How achievement awards contribute to the rental industry
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Appleton Column: What are industry awards really for, and how do judges know true achievement when they see it?
How to improve sustainable practices in rental
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Appleton Column: When it comes to sustainability in the equipment rental sector, Kevin Appleton says businesses should stop the virtue-signalling and look for meaningful actions
Digitisation or digitalisation in equipment rental: what’s the difference?
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Appleton column: The key steps and potential pitfalls rental businesses face on their digital transformation journey
How specialised equipment rental pays dividends
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Appleton column: Higher returns make specialty equipment rental a noble commercial aspiration, but lasting success can be elusive
How to approach international business expansion
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Appleton Column: Key strategies and criteria for managing the international growth of an equipment rental company
Rental sector pay: valuing the less valued
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Kevin Appleton shines a light on the occasionally uneven relationship between talent and payment
International Rental News - January-February 2021
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Four interviews and a rental management article on rental company valuations by Jeff Eisenberg.
Video interview: Horizon Platforms moves to employee ownership
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Murray Pollok interviews Horizon’s Ben Hirst and Kevin Appleton about the shift to employee ownership
International Rental News - October-November 2020
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October-November 2020
Second Coronavirus wave impacts the rental sector
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Appleton column: How Covid-19 will continue to shape the equipment rental industry
International Rental News - September 2020
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September 2020
Working safely during the pandemic
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Appleton column: What equipment rental companies can do to manage the effects of the pandemic
Coming out of lockdown: How to ease the return to work
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Appleton column: 7 Key things you should include in a Working From Home policy
Coping with Covid: The ‘new normal’
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Appleton column: As we emerge from the first wave of the Coronavirus pandemic, what the “new normal” look like for the equipment rental industry?
How equipment rental companies can recover from Coronavirus
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Appleton column: Helpful insights on cashflow, recruitment and staff management to help construction equipment rental businesses thrive 
Podcast: Kevin Appleton on Covid-19 and rental
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Experienced rental executive gives his views on rental’s response to the pandemic
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