Rental company GSV on its digital journey

By Belinda Smart05 May 2021

Danish rental business GSV embarked on a digitalisation project two years ago. IRN’s Belinda Smart spoke to the company’s Digital Director Peter Fritzbøger about the process and its outcomes.

It turns out that Danish rental company GSV developed its customer App just at the right time. The fruit of a wider ‘digital overhaul’ begun two years ago, it clearly helped the company as it negotiated Covid-19 last year.

“Customers found it very useful not to have paperwork physically changing hands”, GSV Digital Director Peter Fritzbøger tells IRN, “We also saw a 10% reduction in calls, which translates to a similar increase in digital traffic.”

GSV, which is the largest generalist rental business in Denmark, now has 3,000 customers signed up for the App and 10% of orders last year were made online, with plans for that to grow to 25% this year and by as much as 65% by 2022 and 2023.

The project - a 360-degree digital overhaul – is transforming the way the company does business and, appropriately perhaps, the impetus came initially from its customers...Sign in to continue reading.

Please login to continue reading!

Once you login you will receive unlimited access to

  • FREE high value digital reports
  • Presentations from KHL events
  • Videos and magazine archive
  • Subscribe to magazines
  • Register for e-newsletters
  • Webinar recordings

Don’t miss out on the latest information!

Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
Almacrawler opens UK subsidiary
Almac Atlantic is set to provide a central sales and service offering, plus direct parts availability 
European companies: please complete the Q2 ERA/IRN RentalTracker survey
Companies involved in Europe’s equipment rental sector are invited to complete the short business confidence survey
CTE Lift launches compact truck mount
New MP 24 C truck mount joins the MP 32.19 model as part of manufacturer’s Multipurpose range  
Murray Pollok Managing Editor Tel: +44(0)1505 850 043 E-mail:
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: