Sunbelt Rentals VP: Ecommerce is about ‘making it easy’ for rental customers

Jenny Lescohier Editor, Rental Briefing

18 October 2023

Ecommerce is evolving to make equipment rental a transaction that can happen entirely online, if that’s the customer’s preference, but are rental companies ready to take the leap? We talked with Bryan Gassler, VP of ecommerce at Sunbelt Rentals, to find out.

Bryan Gassler, vice president of ecommerce at Sunbelt Rentals (Image: Sunbelt Rentals)

Ecommerce is everywhere. We can buy everything from groceries to houses online today, and equipment rental is no exception. If you’re new to the concept, perhaps you’re wondering what it might mean to your company. 

One of the…

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