Articles by Kevin Appleton

Appleton Column: Fond farewells and the rental evolution
Published on: 21 December, 2021
As IRN columnist Kevin Appleton bids us farewell to move on to the next chapter, he reflects on the ongoing and often inspiring evolution of the rental sector.
The future of equipment rental: What will change?
Published on: 15 October, 2021
Appleton column: How businesses are adapting to evolutions in the rental industry, and the risks and rewards entailed
How achievement awards contribute to the rental industry
Published on: 10 September, 2021
Appleton Column: What are industry awards really for, and how do judges know true achievement when they see it?
How to improve sustainable practices in rental
Published on: 02 August, 2021
Appleton Column: When it comes to sustainability in the equipment rental sector, Kevin Appleton says businesses should stop the virtue-signalling and look for meaningful actions
Digitisation or digitalisation in equipment rental: what’s the difference?
Published on: 08 June, 2021
Appleton column: The key steps and potential pitfalls rental businesses face on their digital transformation journey
How specialised equipment rental pays dividends
Published on: 01 May, 2021
Appleton column: Higher returns make specialty equipment rental a noble commercial aspiration, but lasting success can be elusive
How to approach international business expansion
Published on: 01 March, 2021
Appleton Column: Key strategies and criteria for managing the international growth of an equipment rental company
Rental sector pay: valuing the less valued
Published on: 19 February, 2021
Kevin Appleton shines a light on the occasionally uneven relationship between talent and payment
Second Coronavirus wave impacts the rental sector
Published on: 30 October, 2020
Appleton column: How Covid-19 will continue to shape the equipment rental industry
Working safely during the pandemic
Published on: 01 September, 2020
Appleton column: What equipment rental companies can do to manage the effects of the pandemic
Coming out of lockdown: How to ease the return to work
Published on: 01 August, 2020
Appleton column: 7 Key things you should include in a Working From Home policy
Coping with Covid: The ‘new normal’
Published on: 01 June, 2020
Appleton column: As we emerge from the first wave of the Coronavirus pandemic, what the “new normal” look like for the equipment rental industry?
How equipment rental companies can recover from Coronavirus
Published on: 01 May, 2020
Appleton column: Helpful insights on cashflow, recruitment and staff management to help construction equipment rental businesses thrive 
How to fast track your rental company’s growth
Published on: 01 March, 2020
Appleton Column: Three essential things smaller companies must get right in order to expand
How to start an equipment rental business
Published on: 01 February, 2020
Appleton column: What does it take to start a new rental company, and keep it going? 
How to prepare for a Cyber attack
Published on: 30 November, 2019
Appleton column: Why equipment rental businesses should be prepared for 
How to hire the right person for the job
Published on: 01 October, 2019
Appleton column: 5 Ways to improve your recruitment process
How equipment rental affects construction productivity
Published on: 01 September, 2019
Appleton Column: Is rental helping to combat the decline in construction productivity, or is it part of the problem? 
Dynamic pricing in equipment rental
Published on: 12 March, 2019
Appleton column: The potential rewards and pitfalls of using pricing algorithms
How to recruit senior managers
Published on: 30 January, 2019
Appleton column: Should you hire someone from outside your rental company or from within?
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