Is Herc’s acquisition of H&E a good deal?

Jeff Eisenberg

24 February 2025

With Herc announcing perhaps the biggest rental acquisition in history, rental consultant Jeff Eisenberg breaks down the numbers, the risks, and what this mega-deal means for the US rental market.

Image: Herc Rentals

United Rentals announced in January its intention to acquire H&E Rentals, the fourth largest rental company in the US, for a value of $4.8 billion. Then last week, in a surprise counterbid, Herc Holdings Inc. offered $5.3 billion. Is it a good deal? What does…

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