Interview: Sérgio Kariya of Mills Rental on expanding beyond aerials

Murray Pollok Managing Editor, IRN & Director of Content, KHL

17 May 2023

IRN’s Murray Pollok caught up with Sérgio Kariya, the CEO of Mills Rental, Brazil’s largest rental company, at the recent IPAF Summit and IAPA awards in Berlin. Top of the agenda was Mills’ expansion into earthmoving equipment.

IRN: A big change for Mills in recent years has been the move into ‘yellow line’, earthmoving equipment, to expand beyond your traditional focus on aerial platforms and telehandlers. What is the strategy?
Sérgio Kariya, Mills: We made some acquisitions over the past 18 months - six different acquisitions…

Log in to continue reading

Log in for free access to this article and more, including:

  • Industry news and expert insight
  • Digital magazines and reports
  • Newsletters covering the topics that matter to you

If you haven’t completed your free registration yet, we’ll ask you for a few details before returning you to the article.

Login
ERA TCO and CO2 calculators
ERA TCO Calc
Calculate the total cost of ownership and CO2 output of construction machinery using the European Rental Association’s online, free-to-use calculators.
CONNECT WITH THE TEAM
Murray Pollok Editor, International Rental News Tel: +44 (0)1505 850043 E-mail: [email protected]
Ollie Hodges Vice President, Sales Tel: +44 (0)1892 786253 E-mail: [email protected]
CONNECT WITH SOCIAL MEDIA