Interview: ALEC’s Alexandre Forjaz on Brazil’s rental market

KHL journalist Luciana Guimaraes spoke to Alexandre Forjaz, the President of Brazilian rental association ALEC, about trends in the rental sector and the need for education on issues including rental pricing and digitalisation.

Since 1992, Brazil’s equipment rental association ALEC (Associação Brasileira dos Locadores de Equipamentos e Bens Móveis) has been representing the interests of the country’s equipment rental companies, and working to professionalise the sector.

The association’s current President is Alexandre Forjaz, who is the Commercial Director of Platafort Locacao e…

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Murray Pollok Editor, International Rental News Tel: +44 (0)1505 850043 E-mail: [email protected]
Ollie Hodges Vice President, Sales Tel: +44 (0)1892 786253 E-mail: [email protected]
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