Case bets on electrification, autonomy and rental expansion to navigate market headwinds
24 June 2025
Case Construction’s remote-controlled Impact concept electric wheel loader is the latest manifestation of the company’s strategic vision to focus on machine autonomy, electrification and a rapidly expanding rental market. Fabrizio Cepollina, the company’s head of construction equipment for EMEA, tells Lewis Tyler how the approach is designed to meet tightening environmental regulations, shifting customer behaviour and mounting global trade pressures.
Case Construction’s autonomous electric compact wheel loader concept. The electric Impact machine is based on its eCWL 12EV wheel loader
Accompanied by a soundtrack with a thumping base, a man wearing a black hoodie emblazoned with the words “Let’s Drive the Future,” uses a device rather like a games console to remotely drive a wheel loader around a building site at night.
The latest video used to promote Case Construction’s…
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