All equipment rental industry Articles

ERA Market Report 2026 coming soon
Annual market update report to be published in mid-October
AXCS employs Mid-Atlantic manager
Longstanding rental professional Nick Lewis takes on regional sales role
ERA launches new phase of OSH benchmarking project
Safety and health project will extend benchmarking database up to 2026
ERA launches People Committee to focus on human dimension
A dedicated forum for HR specialists from rental companies to address important workforce challenges facing the rental industry
ERA Convention 2026 opened yesterday in Maastricht
Conference theme ‘Celebrating 20 Years: Building the Next Era of Rental’, looks into the future of the industry 
Andy Wright column: why I love the equipment rental industry
Premium Content
Women in Rental Breakfast to take place at IRE/ERA Convention
Breakfast on 3 June brings together professionals from across the equipment rental industry 
Three weeks to go: ERA Convention, 2-4 June, Maastricht
Register now for the ERA Convention, taking place in Maastricht alongside the APEX and IRE shows
Almost 35 days to Convention
Secure your place for 3-4 June Convention in Maastricht
Almost 45 days to go: ERA Convention, 2–4 June, Maastricht
AI expert Inma Martinez to give keynote address at Convention
Opinion: ‘Experience Inflation’ and how B2C expectations are reshaping equipment rental
Premium Content
Registration open for the ERA Convention 2026
20th convention will be held in Maastricht, The Netherlands, on 3 and 4 June, during IRE/APEX exhibitions.
US rental software business raises US$9m
Renterra will use funds to accelerate product development, and aims to bring “practical AI” to rental businesses
Comment: ERA on gender diversity in Europe’s rental industry
European Rental Association (ERA) says women remain signficantly under-represented in the rental and construction industries
Why sponsoring the ERA Convention 2026 is a strategic decision
Download the sponsorship brochure from the convention website
US rental veteran launches company showcase website
The Rental Roadshow website allows rental companies to upload videos and tell the story of their business
ERA outlines roadmap for AI adoption in rental
Free report includes more than 40 AI ‘use cases’ for the equipment rental industry
ERA calls for EU action to accelerate electrification of rental equipment
ERA makes case for financial incentives and tax breaks to accellerate energy transition in equipment
China’s Horizon strikes India supply deal with RentEase
Premium Content
World’s largest access rental company to supply MEWPs aimed at India Infrastructure projects 
Happening next week: European Rental Week - transitions, sustainability, people!
Let’s make this the best European Rental Week yet!
Load More
ERA TCO and CO2 calculators
ERA TCO Calc
Calculate the total cost of ownership and CO2 output of construction machinery using the European Rental Association’s online, free-to-use calculators.