ERA outlines roadmap for AI adoption in rental

ERA

18 November 2025

The European Rental Association (ERA), in collaboration with KPMG Strategy, has released a new report - ‘From Digitalisation to AI‘ - exploring how artificial intelligence (AI) can transform the equipment rental industry.

Building on ERA’s long-term work on digitalisation, the study identifies 40 relevant AI use cases across…

Log in to continue reading

Log in for free access to this article and more, including:

  • Industry news and expert insight
  • Digital magazines and reports
  • Newsletters covering the topics that matter to you

If you haven’t completed your free registration yet, we’ll ask you for a few details before returning you to the article.

Login
ERA TCO and CO2 calculators
ERA TCO Calc
Calculate the total cost of ownership and CO2 output of construction machinery using the European Rental Association’s online, free-to-use calculators.
CONNECT WITH THE TEAM
Murray Pollok Editor, International Rental News Tel: +44 (0)1505 850043 E-mail: [email protected]
Ollie Hodges Vice President, Sales Tel: +44 (0)1892 786253 E-mail: [email protected]
CONNECT WITH SOCIAL MEDIA