Almost 45 days to go: ERA Convention, 2–4 June, Maastricht

The countdown has begun. In less than 45 days, industry leaders, innovators, and professionals from across Europe will gather for the ERA Convention 2026, taking place from 2 to 4 June at the MECC in Maastricht, the Netherlands.

Theme: ‘Celebrating 20 Years: Building the Next Era of Rental’
As the European Rental Association (ERA) marks its 20th anniversary, the 2026 Convention will look both back and forward, celebrating two decades of progress while focusing firmly on what comes next for the equipment rental industry.

The sector continues to evolve in a rapidly changing environment shaped by digitalisation, artificial intelligence, sustainability imperatives, and shifting customer expectations. Building the next era of rental will require not only innovation and investment, but also trust, responsibility, and a clear long‑term vision.

Inma Martinez, AI expert and keynote speaker at the ERA Convention.

The ERA Convention will bring together rental professionals, industry partners, and thought leaders to reflect on these challenges and opportunities, and to explore how the industry can continue to grow and adapt successfully.

Click here for the full programme and registration.

Meet our Guest Speaker: Inma Martinez
ERA is delighted to welcome Inma Martinez as guest speaker at the ERA Convention 2026.

Working at the heart of global AI policy, Inma leads the Safe and Trustworthy AI programme at the Global Partnership on AI (G7 & OECD) and advises governments on how artificial intelligence should be designed responsibly, with ethics, people, and long‑term impact in mind.

Her perspective goes beyond technology. She strongly emphasises that innovation can only scale when it earns trust and is built with purpose.

Her keynote will offer valuable insights into how businesses can navigate technological change responsibly, ensuring that innovation supports sustainable growth, resilience, and customer confidence.

ERA Convention 2026 participants are invited to take part in this timely and thought‑provoking session, which will resonate well beyond AI and speak to the broader transitions shaping the rental industry today.

Any questions, contact ERA: [email protected]