ERA Market Report 2026 coming soon

In mid-October, ERA - the European Rental Association, in collaboration with KPMG, will publish the latest edition of the ERA Market Report, the most comprehensive overview of the European equipment rental industry available today.

Each year, the report provides valuable insights into the size, structure and outlook of the European rental market. Covering 17 countries and representing around 95% of the European equipment rental sector, it has become an essential reference for rental companies, manufacturers, investors, consultants and industry stakeholders seeking a reliable understanding of market developments and future trends.

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The equipment rental industry continues to operate in a rapidly changing environment. Economic uncertainty, infrastructure investments, sustainability objectives, energy transition and digitalisation are reshaping demand patterns across Europe.

Long-term rental trends

At the same time, rental penetration continues to increase in many markets, while rental companies expand their activities beyond traditional construction applications into sectors such as manufacturing, logistics, events and energy. These long-term trends have been highlighted in previous editions of the report and continue to influence the evolution of the sector.

Prepared by KPMG in close cooperation with the ERA Statistics Committee and supported by interviews with industry experts, the report combines market sizing, economic analysis and country-specific forecasts. It provides both a European overview and detailed national perspectives, helping readers better understand the opportunities and challenges facing the industry.

Free for members

As a benefit of membership, ERA members are entitled to receive the report free of charge.

If you are an ERA member and would like to receive your copy, please contact the ERA team, at [email protected]. Rental company members of national rental associations that are members of ERA can also benefit from the same conditions.

Non-members are also welcome to obtain the report. Copies will be available for purchase (€1,500), and interested organisations are invited to contact ERA for pricing and ordering information.

Whether you are looking to benchmark your market, identify future growth opportunities or gain a deeper understanding of European rental trends, the ERA Market Report remains an indispensable resource for the industry.

For more information, please contact the ERA Secretariat, at [email protected].