All rental penetration Articles

10 ‘food for thought’ quotes on equipment rental in 2024
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As we round the corner into the second half of the year, we take a look back at statements made by leaders in the equipment rental industry since the start of 2024
3 positive messages from Herc Rentals’ Investor Days
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Discussion out of Herc Rentals’ recent Investor Day contains some good news for rental companies in North America
North American rental industry expects new ‘normal’ in 2024
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ARA Vice President Josh Nickell says the pandemic-fueled feeding frenzy of two years ago is over, requiring rental companies to return to a sustainable strategy for growth