North American rental industry expects new ‘normal’ in 2024

Jenny Lescohier Editor, Rental Briefing

15 November 2023

In 2021, the North American rental companies were nearly unanimous in being ‘up,’ but two years later, the latest economic forecast from the American Rental Association is predicting what ARA VP Josh Nickell calls a ‘normalization,’ a return to more moderate growth. Here’s what he has to say about what to expect in 2024 and beyond. 

Josh Nickell, vice president of equipment rental, American Rental Association (ARA)

Equipment rental in North America is predicted to “normalize” going into 2024, according to Josh Nickell, vice president of equipment rental for the American Rental Association (ARA).

“Rental is going back to ‘normal,’ but normal means that strategy…

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