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Francesco Quaranta, president and CEO of Hitachi Construction Machinery Europe (HCME) tells Andy Brown why the change to Landcros is coinciding with a sharpening of its strategy around reliability, tech and dealer support
Subsidiary is first to use the Landcros name since brand transition
Hitachi Construction Machinery has moved further towards independence from Hitachi Global
The company will officially rebrand in April 2027, with the OEM saying the new name signals its evolution beyond machinery