All alan berger Articles

Size matters when it comes to today’s major multiple shifts that are occurring simultaneously in the construction equipment industry.

What effect could technological chance have on the leaderboard of construction equipment OEMs? Alan Berger and Carl Gustaf Göransson explore four different scenarios

With the differences between diesel models from different OEMs declining, could electrification be a game changer?

New models such as ‘features-as-a-service’ (FaaS) are changing rental

Carl Gustaf Göransson and Alan Berger warn construction OEMs to prepare for a disruptor to enter the market

With digitalisation, electrification and autonomy changing the industry, former CNH Industrial executives Alan Berger and Carl Gustaf Göransson ask if construction’s established manufacturers could be wrongfooted by a new market disruptor?