‘Hey Siri, organise my fleet for me’: How generative AI can revolutionise the way rental companies operate

Large language models have changed the ways industries - from banking to healthcare - function. IRN editor Lewis Tyler speaks to Soeren Brogaard, chief executive of construction telematics firm Trackunit, to find out how the arrival of AI ‘agents’ could shape the future for rental companies.

Trackunit CEO Soesen Brogaard (Photo: Trackunit) Soeren Brogaard, CEO of Trackunit. (Photo: Trackunit)

Soeren Brogaard, chief executive of construction telematics firm Trackunit, has a clear memory of the first time he ever used ChatGPT.

“I logged on and put in a simple prompt, you know, who is the Danish prime minister? What’s the situation around X, Y and Z? The rich information and the way I was able to talk to the agent really blew me away. It was a foundational moment for me.”

Now Brogaard is trying to bring the same sort of functionality to rental companies so that in the not-too-distant future fleet managers will be able to interact with a next generation AI assistant to get work done.

In today’s Rental Briefing podcast, recorded at the ARA Show in Las Vegas, Brogaard tells IRN editor Lewis Tyler his vision for how large language models could be used by equipment rental companies.

“I can see a future - and we are actually coming out next year with this agent type approach -where you can take the data intelligence and you can ask a question or get certain responses: How to optimize my fleet; what machines to put in what depot,” he says. “Or it could actually proactively tell you that you need to bring this machine into service or don’t rent this lift out because you need to repair X, Y and Z. It will potentially have the intelligence of a junior fleet manager that is constantly working in the background.”

STAY CONNECTED


Receive the information you need when you need it through our world-leading magazines, newsletters and daily briefings.

Sign up

CONNECT WITH THE TEAM
Lewis Tyler
Lewis Tyler Editor, International Rental News Tel: 44 (0)1892 786285 E-mail: [email protected]
Lucy Barnard Editor, Rental Briefing Tel: +44 (0)1892 786 241 E-mail: [email protected]
Ollie Hodges Vice President, Sales Tel: +44 (0)1892 786253 E-mail: [email protected]
CONNECT WITH SOCIAL MEDIA