Re-rental veteran Truckenbrodt on tariffs, tech shortages and survival in an uncertain market

Lindsey Anderson Editor, Access, Lift & Handlers

30 July 2025

Randy Truckenbrodt, president of one of the US’s longest-running re-rental firms, discusses the challenges of navigating supply disruptions, a shrinking talent pool and a consolidating market — and why cautious optimism is returning. Lindsey Anderson reports.

Randy Truckenbrodt, president of USM ReRents. Photo: USM ReRents

Founded 35 years ago, USM ReRents is now among the longest-established re-rental providers in the United States, and one of the few independents still standing in a sector that has undergone significant consolidation in the last five years.

The company, whose business model is built around supplying specialist machines to…

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