All rebranding Articles

Boels starts rebranding of Cramo
Boels says rebranding will be completed by 2030 and is ‘natural next step’
Hitachi reduces holding in Hitachi Construction Machinery after Landcros rebrand announcement
Hitachi Construction Machinery has moved further towards independence from Hitachi Global
New micro scissors from JLG
Pair of electric scissors add to North American line-up 
Renta Group makes specialty acquisition
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Company “significantly strengthens” tunneling offering
VIDEO: Kohler Energy Rebrands to focus on core strengths and growth
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Becky Schultz speaks with Francis Perrin, chief brand and sustainability officer, about the reasons behind the rebranding of Kohler Energy to Rehlko
WillScot owner to merge brands
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New name and website for modular accommodation specialist
Kohler rebrands power business
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Kohler Energy to focus on energy resilience for homes, businesses and communities
Bobcat brand to be used for Doosan gensets and forklifts
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First Bobcat branded gensets to be on show at ConExpo
Star Power expands with partnership
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Power rental specialist partners with Star Platforms to utilise its depot network
Yanmar CEO: ‘make it easy to switch to electric’
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Giuliano Parodi, Global CEO of Yanmar Compact Equipment, previews the company’s attendance at Bauma
What was behind the Sunbelt Rentals rebrand?
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The rental company, formerly known as A-Plant decided to rebrand in 2020
Algeco appoints interim UK Managing Director
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Modulaire subsidiary strengthens its offsite business, adding three additional team members
United Rentals expands pump offering in Europe
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New pump ranges form part of company’s wider growth plans 
Coates drops ‘Hire’ from its name
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Change reflects its increasing focus on engineering services alongside traditional equipment rental activities.
A-Plant officially rebranded as Sunbelt
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Ashtead launches its rebranded UK business as part of strategic review
Lawsons Recruitment launches
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The new global construction recruitment company Lawsons Recruitment has officially launched today following its rebranding
A-Plant rebranded as Sunbelt Rentals
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Ashtead to unify its brands by bringing its UK business under the Sunbelt banner