What was behind the Sunbelt Rentals rebrand?

Andy Wright

01 August 2022

IRN columnist Andy Wright, CEO of Sunbelt Rentals UK, explains what he learned from the rebranding of A-Plant to Sunbelt Rentals in 2020 - from how the initiative could support a wider business strategy, through to its successful execution.

The subject of branding and more specifically the art of rebranding, as you might expect, remains very close to my heart. Many of you will be aware that A-Plant re-branded to Sunbelt Rentals UK in June of 2020, after announcing the move in the March of the same year -…

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