Why sponsoring the ERA Convention is a strategic move

Sponsorship opportunities are now open for the ERA Convention 2026 and the European Rental Awards Ceremony, taking place on 3 and 4 June 2026 in Maastricht.

The event marks a special edition for ERA, celebrating 20 years of the association, and will once again bring together senior leaders from across the European equipment rental industry.

For companies working with the rental sector, sponsoring the ERA Convention offers direct access to a highly targeted audience of decision-makers. The event typically attracts more than 350 senior rental professionals, including CEOs, managing directors, fleet and operations leaders, as well as representatives from OEMs and service providers.

Unlike traditional advertising, ERA sponsorship packages are designed to combine visibility before and during the event with meaningful presence on site.

Sponsors benefit from exposure across ERA communication channels, including LinkedIn announcements, the ERA website, and event-related communications, as well as on-site branding through screens, the event app, and dedicated networking moments.

Various sponsorship options

The sponsorship offer includes a range of options, from lanyards and the event app to networking lunches, coffee breaks, the ERA Cocktail, and the Anniversary Party, allowing companies to choose the format that best fits their objectives.

Sponsoring also provides an opportunity to be associated with key moments of the programme, including the European Rental Awards, where sponsors are visible during the awards dinner and ceremony. For companies seeking to reinforce their position within the rental ecosystem, this association supports long-term brand recognition and trust.

Beyond visibility, sponsorship creates space for direct interaction. Many packages include access to the event app and networking areas, enabling sponsors to connect with participants in a setting designed for discussion rather than sales pitches.

With the 2026 edition returning to Maastricht and marking an important milestone for ERA, the Convention offers sponsors a focused environment to engage with the rental community at a European level.

Companies interested in sponsoring are invited to consult the sponsorship brochure and contact the ERA team for further details, at [email protected].