Mark your agenda for IRE 2026

IRE is the only exhibition in Europe designed specifically for the equipment rental sector. It is held alongside the ERA Convention and the European Rental Awards, and brings together leaders from across the industry for three days of focused conversations, new ideas and practical business opportunities.

It offers a unique chance to connect with the right audience in a setting built entirely around equipment rental.

Exhibiting at IRE allows companies to:

• Showcase new solutions directly to the stakeholders who influence and make purchasing decisions.
• Build relationships with rental professionals from across Europe who are looking for partners that can help them with electrification, digitalisation, fleet optimisation, training, safety and sustainability.
• Remain visible in a sector that is evolving quickly and where innovation is closely looked at.
• Engage in meaningful discussions about the challenges and opportunities shaping the world of rental.

The event’s connection with the ERA Convention also ensures that senior decision-makers are present and accessible throughout the show.

In 2026, exhibitors will also benefit from the fact that the APEX aerial platform exhibition is taking place at the same time and in the same venue. This brings an even larger number of visitors to Maastricht, increasing visibility and offering additional opportunities to meet potential clients and partners across related segments of the equipment market.

For companies preparing product launches, entering new markets or strengthening connections with the rental community, securing a stand at IRE 2026 is a perfect way to reach the people who matter most. Planning ahead also helps exhibitors benefit the most of the event’s communication tools and visibility opportunities.

ERA strongly encourages its members to exhibit at IRE, where they enjoy exclusive preferential rates on stand bookings.

Reach out now to IRE to find out what are the available options.