United Rentals launches AI tool for equipment searches

United Rentals has launched Equipment Agent, an AI-powered equipment recommendation tool to help customers find, compare and select equipment for their projects.

The AI assistant provides recommendations based on a customer’s project requirements, with customers able to describe their needs in plain language and receive equipment suggestions in seconds.

The tool will also compare equipment types and review specifications such as capacity, reach, terrain limitations and required accessories.

Equipment Agent is an AI powered tool to help customers choose the right equipment for their projects. (Image: United Rentals)

The Agent is available now and can be accessed at unitedrentals.com.

The company said it will give customers expert guidance earlier in the planning process, helping them make faster, more confident rental decisions.

“The Equipment Agent connects United Rentals’ equipment expertise with our customers’ needs,” said Tony Leopold, senior vice president and chief technology and strategy officer at United Rentals.

“It replaces traditional searching and filtering with an intuitive, agentic chat experience.

“Customers using the Equipment Agent are seeing a 70% improvement in finding the right equipment for their projects.”

The solution connects users to product pages on unitedrentals.com, said United, “streamlining the path from research to reservation.”

It has been built using real customer questions and tested by United’s sales and equipment teams, said United, “reflecting decades of fleet knowledge and practical jobsite expertise.”

The company said the Equipment Agent supports its wider strategy on innovation, which focuses on combining digital tools, connected equipment and data insights to help customers plan, operate more efficiently and keep projects moving.

It added; “By applying AI to the equipment discovery process, United Rentals is simplifying how customers identify the right solutions and accelerating the path from project planning to equipment on site.”