Telematics provider Trackunit enters U.S. market

By Lindsey Anderson28 October 2014

European-based telematics provider Trackunit A/S and U.S.-based fleet management company LoJack Corp. have formed a strategic alliance under the new guise LoJack Connect for Equipment. The joint venture will be represented by LoJack Corp. throughout the U.S. and Canada.

“With this agreement the massive potential in the North American market becomes accessible to us through a reputable and industry-experienced partner," said Svend M. Hansen, CEO of Trackunit. "And we are very excited about our opportunity to expand our global footprint in close cooperation with LoJack. Our partnership was initiated in early 2014 and is a reflection of Trackunit’s strategic vision of being number one in machine telematics.

"The LoJack portfolio and Trackunit telematics solutions are a perfect match and we look forward to instantly bringing to market new telematics and off-road fleet management solutions for the construction industry in the United States.”

According to the companies, the construction industry is increasingly adopting telematics solutions as it provide a positive return on investment from monitoring equipment usage, conducting preventative maintenance at proper intervals and optimising overall equipment use to minimise costs and maximise returns. According to industry expert estimates, well over a million pieces of equipment are in use in the construction industry across the United States, and their owners are adopting telematics in increasing numbers. To meet those growing market demands, LoJack and Trackunit will work in partnership to deliver products and services to enhance the management, serviceability and efficiency of off-road vehicles. Together, the companies say they will deploy a number of new solutions to serve customers ranging from original equipment manufacturers to major rental firms and construction contractors.

“There is a great demand in the construction industry to equip off-road vehicles and mixed fleets with advanced telematics to enhance operational efficiencies,” said Randy Ortiz, president and CEO of LoJack Corp. “Our collaboration with Trackunit will strengthen LoJack’s expanding range of on-road and off-road technology solutions and will provide significant business growth opportunities for both companies. With the introduction of a full suite of telematics solutions for the construction equipment industry, we look forward to a successful alliance with Trackunit that leverages our complementary capabilities.”

Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
Loxam accelerates environmental shift
Equipment rental company aims to halve direct emissions by 2030 and cut indirect emissions by 30%
New HBOX+ lighting tower from Himoinsa
HBOX+ is designed for efficiency, connected remote control, safety and easy transport
Carrier Rental Systems launches ‘clean air’ fleet
Air scrubbers and filter units are designed to improve indoor air quality and improve productivity
Murray Pollok Managing Editor Tel: +44(0)1505 850 043 E-mail:
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: