Snorkel and Upright resolve dispute

Premium Content

21 October 2020

Snorkel and Instant Upright have jointly announced that they have resolved their dispute over the Upright brand.

It follows action taken by Snorkel Europe against Ireland-based Instant Upright, heard in the Irish High Court, in response to the company’s launch of a range of electric scissor lifts, using the Instant Upright name.

Instant UpRight

Instant UpRight’s electric scissor range.

In 2006 Tanfield acquired the powered access division of Instant Upright, with Upright holding on to its tower products. Tanfield then went on to buy Snorkel, after which it decided to combine the two manufacturers under the single brand name of Snorkel. (Snorkel is now majority owned by Ahern  group, which has a 51% share in the company). 

The disagreement was over the use of the Instant Upright name and branding being used by Upright on its new electric-powered scissor lifts, as it does with its longstanding range of aluminum towers.

In the statement the companies said, “Snorkel Europe Limited (Snorkel) and Instant Upright Limited (Instant Upright) are pleased to jointly announce the resolution of the dispute between them.

While Instant Upright is the proprietor of the UpRight trademark, Snorkel Europe retains the exclusive right to the UpRight brand in the powered access market.

Whilst the exact terms of the resolution are confidential, the parties confirm that this ends the ongoing legal dispute before the Irish High Court.”

 

 

STAY CONNECTED


Receive the information you need when you need it through our world-leading magazines, newsletters and daily briefings.

Sign up

Latest News
Winners of International Awards for Powered Access 2026 revealed in Istanbul
Brazilian pioneer Cristian Nacht, Manlift Middle East, İstanbul Vinç, Sunbelt Rentals and Trackunit among winners at the 2026 IAPA awards.
Tesla involved in $20m funding round for construction robotics firm
Construction robotics company Origin has raised US$20 million from investors including angel investors from Elon Musk’s Tesla to expand its robot fleet and support customer pilots across international markets
Case CE launches two new machines, upgrades compact wheeled loaders
Case Construction Equipment has launched a 55kW backhoe loader and an electric mini track loader, alongside updates to its 221G and 321G compact wheeled loaders
CONNECT WITH THE TEAM
Murray Pollok Editor, International Rental News Tel: +44 (0)1505 850043 E-mail: [email protected]
Ollie Hodges Vice President, Sales Tel: +44 (0)1892 786253 E-mail: [email protected]
CONNECT WITH SOCIAL MEDIA