Sammons creates new US rental business

Sammons Enterprises – owner of Briggs Equipment in the US and UK – has split out its general equipment rentals activities from its industrial forklift business to create a new rental company in the US called SitePro Rentals.

SitePro, which is part of Sammons Industrial, is launching with nine locations in Texas, Louisiana and Georgia and will be led by former CNH Industrial and United Rentals executive Tim Rule.

Sammons said the new business will be a “disruptor, with a value proposition built around service, customer relationships and technology.”

Darron Ash, CEO of Sammons Industrial, said separating equipment rental from material handling would provide the required focus; “We see equipment rental as an attractive and growing market and are committed to investing in the long-term success of SitePro.

“In addition, we’re really excited to have an innovative leader like Tim Rule leading the business.”

Rule joined Sammons Industrial in 2020 and becomes President of SitePro.

SitePro intends to expand its branch footprint in 2022 with new locations in Dallas/Fort Worth, Atlanta, and other markets in North America.

Sammons said the new business would carry “top equipment brands” and be managed by a team of rental industry veterans, using telematics and mobility technology to provide customers with tools to manage fleet and increase uptime.

“SitePro’s operating model and value proposition are built around addressing customer pain points and improving uptime,” said Rule.

“Since we’re building the company from the ground up, with all new systems and technology, we’re not encumbered by outdated legacy systems and processes like other industry players.

“As a result, we’re able to combine our understanding of customer needs with cutting edge technologies to create an industry leading customer experience.”

Briggs Equipment generated revenues of around US$364 million in 2020, placing it at number 40 in the IRN100 list of the world’s largest equipment rental businesses. Around 85% of its sales are related to material handling equipment.

Revenues in North America – combining both material handling and general construction equipment – were approximately $176 million.