Re-manufacturing push from Morbark
By Helen Wright22 July 2016
Manufacturer Morbark said it would be placing greater emphasis on providing customers with option of factory-refurbished and re-manufactured equipment.
The company – which produces forestry, recycling and tree care equipment – said it was dedicating more personnel and resources to this business initiative in response to increasing demand for this type of equipment.
To head the effort, Kevin Hills has been named remanufacturing business unit director. Mr Hills has been with Morbark for 30 years and was most recently the Dealer Service Consultant for the company.
“Not all of our customers are looking for new equipment – particularly given how rugged a Morbark machine is built in the first place,” said Mr Hills. “Reinvigorating our remanufacturing process allows us to provide the high quality and exacting standards our customers expect from Morbark new equipment on a used model.”
Morbark said it would provide three levels of re-manufactured equipment. The first is rebuilt, wherein machines have been stripped to the frame and inspected throughout. Components with less than 50% wear life left are replaced, issues are repaired and the unit is given a complete clean, paint and decal service.
The second is refurbished, where a refurbished machine has had safety issues inspected/repaired, any obvious needs addressed, and the whole unit is touched up.
The third is used, wherein a basic used machine has safety issues addressed, plus basic servicing for filters, oils and knives/tips.
“These are all solid Morbark models with years of life left in them,” said Mr Hills. “That’s one of the reasons people buy Morbark in the first place.
“We also do custom service work. Whether you need minor repairs or a full tear-down rebuild, we can work with you in getting the most out of your equipment.”