New CEO for Shore Hire Australia

By Belinda Smart05 November 2021

Australian specialty rental company Shore Hire, which supplies shoring, propping and traffic equipment to the construction sector, has appointed Ashley Lancaster CEO.

Lancaster will be based at Shore Hire’s head office in Sydney, New South Wales, overseeing the teams in Newcastle, Melbourne, Brisbane, Sunshine Coast and Adelaide.

Ashley Lancaster, Shore Hire CEO.

He took up his position as CEO in October, following his role as Shore Hire’s National Operations Manager and succeeding former CEO, Richard Purser, who has retired as CEO, while maintaining a position on the board.

Lancaster’s career spans over 20 years, with previous roles including Regional Manager at construction equipment supplier Gough & Gilmour and General Manager NSW & ACT at Coates Hire.

He joined Shore Hire in February 2018 as Assets, People and Compliance Manager, and in June 2019 became National Operations Manager, responsible for Shore Hire’s national branch network and manufacturing teams. 

He also holds qualifications from Harvard Business School’s Executive Program and an Advanced Diploma in Business Management.

Lancaster commented; “It’s an exciting time for the Company as we continue to expand our product range and grow the business nationally. I look forward to driving the team and business toward further successes.” 

Shore Hire Founder and Chair, Luke Geelan, said: “We are thrilled to have Ashley on board as CEO. His deep knowledge of the construction industry and wealth of experience has him well placed to drive Shore Hire’s continued growth.

“Ashley is extremely well respected across our industry both nationally and internationally. He is certainly the right person for the job and I am confident that under Ashley’s leadership Shore Hire will maintain the strong momentum it has built over the past 10 years.”

Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
Infrastructure spending and sustainability to drive construction’s growth
Bright future for construction but supply chain challenges and worker shortages to get worse
Hy-Brid Lifts appoints new CEO
Jay Sugar rejoins parent company Custom Equipment as president and CEO, following a brief stint in 2019 
Change of private equity ownership for Renta Group
Transition to support company’s expansion into continental Europe
Murray Pollok Managing Editor Tel: +44(0)1505 850 043 E-mail:
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: