Haulotte appoints distributor for Israel
By Leila Steed01 November 2022
Haulotte has moved into the Israeli access equipment l market, by partnering with one of the largest crane rental providers in the country.
The manufacturer signed a distribution deal with specialist lifting equipment and services provider AVI Cranes, which operates an aerial platform fleet of around 1,300 units.
The deal was finalised by AVI Cranes’ CEO Hila Yochanan and Patrick Murris, Haulotte’s Managing Director for Europe and Africa, who signed the contract during Haulotte’s recent ‘Open Up - Welcome Home’ distributor event at its headquarters in Lorette, near Lyon in France.
The agreement makes AVI Cranes the only Haulotte certified distributor in Israel and follows a recent equipment order from AVI Cranes for several of the manufacturer’s COMPACT scissor lifts, vertical masts, articulating and telescopic booms.
Haulotte, which just last week announced that it had extended its presence in the Caribbean islands with two new distributors, will provide AVI’s team with detailed product and technical training, and produce all technical equipment documentation in Hebrew.
Didier Mertens, General Manager at Haulotte Africa, said, “We are very pleased to count AVI Cranes, the lifting specialist in Israel, as one of our distributors.
“Their high level of technical expertise will make them a strong partner in promoting our products and strengthening our brand image in Israel.”