Genie expands in Middle East
By Leila Steed14 November 2019
Aerial access manufacturer Genie has opened a new distribution centre in the Jebel Ali Free Zone in Dubai, United Arab Emirates.
The new facility, which stocks a wide range of Genie boom lifts and scissors lifts, aims to deliver a fast response to customer requirements in the region.
Genie said the distribution centre will provide pre-delivery inspections and fitting services in order to address the specific needs of customers in the Middle East.
Sharbel Kordahi, managing director, Terex Equipment Middle East (TEME), and Genie sales director for Middle East, South Africa, Russia and CIS, Terex AWP, said, “The market is evolving, and our customers have been finding that they are increasingly challenged by orders for projects that demand delivery at short notice.
“Addressing the need to ensure fast deliveries to better support our customers’ urgent requests, this new facility will help respond more quickly, getting them the equipment they need, when they need it. Customers can also rest assured that this will not change their existing order process.”
Genie said its distributors in the region would continue to maintain their own equipment stocks to ensure the best response times for all customers.