Generac adds Nordic distributor

Lighting tower manufacturer Generac has agreed a deal with Sweden-based El-Björn, which will be its exclusive distributor in Sweden and Norway.

El-Björn, which employs 115 people, claims to be the market leader in the Nordic region, and specialises in construction and electrical services, manufacturing market complete solutions for power, lighting and climate control.

The two companies signed a distribution agreement for the primary Swedish and Norwegian territories, which will take effect from the third quarter of 2017.

Generac – and previously Tower Light – has been operating in the territory for over ten years, when it launched the compact Link Tower.

El-Björn will offer a range of Generac products as part of its agreement, including the V20 towerlight, the LINKT3 and the company’s latest Link-UFO product.

Alessandro Rossi, managing director of Generac Mobile Products, said, “As part of our strategic growth, we are very excited about this agreement and El-Björn AB will be a valuable addition to our global network.

“The two companies are firmly committed to deliver innovative and environmentally friendly products to customers and with our keen attention to detail and customer service focus, it means customers will now benefit from greater product availability along with faster and efficient service with local access.”