CNH to separate on- and off-highway businesses

By Mike Hayes05 September 2019

Case 536303

Construction accounts for approximately 19% of CNH Industrial’s off-highway segment

CNH Industrial has announced a five-year business plan, called Transform 2 Win, in which its on-highway and off-highway assets will be split into two discrete businesses.

The Netherlands-based multinational said the plan is the result of a “deep portfolio review process”, which identified the move as the best response to what it sees as diverging sectors.

During the announcement, which took place at New York Investor Day in the US, the company said its review had “highlighted that the ‘On-Highway’ and ‘Off-Highway’ businesses have diverging regulatory and customer requirements and are impacted differently by the accelerating industry megatrends of digitalization, automation, low-/zero-emission propulsion and servitization”.

CNH’s 2018 revenues are currently fairly evenly split between off-highway ($15.6 billion (€14.1 billion)) and on-highway ($13.1 billion (€11.9 billion)).

Within the off-highway segment, construction equipment accounts for 19% of revenues. Some 75% of revenues are derived from the group’s agricultural assets.

CNH said the aim for its construction brands – Case Construction Equipment, New Holland Construction and ASTRA quarry trucks – was to focus on “improving profitability, product range simplification and growing share in application specific segments”.

Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
Toyota launches new reach trucks
New low emissions reach truck models from Toyota offer safety improvements 
How to improve sustainable practices in rental
Appleton Column: When it comes to sustainability in the equipment rental sector, Kevin Appleton says businesses should stop the virtue-signalling and look for meaningful actions
Zeppelin Rental completes Luther integration
Move strengthen’s Zeppelin’s position in technology for traffic telematics
Murray Pollok Managing Editor Tel: +44(0)1505 850 043 E-mail:
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: