Celebrating European Rental Week: Transitions, Sustainability & People

This year’s European Rental Week (ERW) will take place on 13-19 October and the theme is ‘Empowering the Future: Transitions, Sustainability, People’. It will highlight the industry’s commitments in these areas.

Let’s join forces to make this week a memorable and impactful celebration of the ‎equipment rental industry’s achievements and innovations.

In preparation for the week, we are sharing our Communication Toolkit, which includes all the necessary information to participate in and promote the European Rental Week.

‎First Pillar: Transition (digital, energy and more)‎
Digital Transformation: ERA emphasizes how digitization enhances customer experience, operational ‎efficiency, ‎asset management, and smart rental solutions—through telematics, ‎BIM, cybersecurity, and ‎more.‎

Energy Transition: Next-generation rental embraces electrification and alternative fuels. ERA’s ‎‎2025 ‎Energy Transition project provides guidance. Positioning rental as a leader ‎in digital and energy innovation supports the circular, low-‎carbon economy and ‎amplifies ERA’s voice among OEMs, policymakers, and end users.‎

‎Second Pillar: Sustainability
Renting supports shared use, repairability, and recyclability—minimizing waste and ‎‎‎extending equipment life.‎ ERA’s CO₂ calculator, Carbon Reporting Guidance, and ‎‎Sustainability KPI Framework v3.0 ‎enable standardized tracking of environmental ‎‎impact and compliance with EU reporting ‎standards.‎

Third Pillar: People (proud to be in the rental industry)
Talent Attraction & Retention: ERA’s research (‘How to compete with other industries…’) and People ‎Committee ‎reports ‎focus on recruitment, career progression, HR KPIs, and ‎employer branding for ‎technicians, ‎drivers, engineers, and managers.‎

For more information about the ERW, please contact the ERA Secretariat at [email protected] .