Andy Wright column: six themes for the future of rental

Andy Wright

27 July 2026

Andy Wright highlights the big strategic choices that rental companies will have to address in the new rental environment.

So, we appear to have an industry that’s dividing into two camps.

The first is highly specialised and that specialist focus is driving continued growth and returns even against a softer market environment.

The second camp is generalists, who are struggling to deliver acceptable returns and are continuing to de-specialise…

Log in to continue reading

Log in for free access to this article and more, including:

  • Industry news and expert insight
  • Digital magazines and reports
  • Newsletters covering the topics that matter to you

If you haven’t completed your free registration yet, we’ll ask you for a few details before returning you to the article.

Login
ERA TCO and CO2 calculators
ERA TCO Calc
Calculate the total cost of ownership and CO2 output of construction machinery using the European Rental Association’s online, free-to-use calculators.
CONNECT WITH THE TEAM
Murray Pollok Editor, International Rental News Tel: +44 (0)1505 850043 E-mail: [email protected]
Ollie Hodges Vice President, Sales Tel: +44 (0)1892 786253 E-mail: [email protected]
CONNECT WITH SOCIAL MEDIA