Strong leadership, not quick fixes: why resilience—not cost-cutting—is the path to survival in turbulent times
06 August 2025
Amid market volatility, inflation, and rising costs, IRN columnist Andy Wright argues that organisational resilience is no longer optional but essential. He explores the structures, strategies, and leadership behaviours that enable rental businesses to weather economic storms - without falling into the trap of short-term fixes that ultimately do more harm than good.
Image: Dall-e3
There is an old adage that states that ‘hard times make strong people, who in turn make easy times, which in turn produces weak people who create hard times and so the cycle goes.
This feels highly relevant right here and now, given the current market conditions that we are…
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