Andy Wright column: is your business ‘merely existing’?

Andy Wright

13 February 2026

What’s the point of simply ‘existing’? That the question posed by Andy Wright in his latest column, and what does it take to becoming a thriving rental business.

The equipment rental sector stands at an interesting point in its evolution. Yes, the market is a bit soft currently, but for some players demand and financial performance remains strong, yet other parts of the sector are behaving as if survival is the only name of the game and are…

Log in to continue reading

Log in for free access to this article and more, including:

  • Industry news and expert insight
  • Digital magazines and reports
  • Newsletters covering the topics that matter to you

If you haven’t completed your free registration yet, we’ll ask you for a few details before returning you to the article.

Login
ERA TCO and CO2 calculators
ERA TCO Calc
Calculate the total cost of ownership and CO2 output of construction machinery using the European Rental Association’s online, free-to-use calculators.
CONNECT WITH THE TEAM
Murray Pollok Editor, International Rental News Tel: +44 (0)1505 850043 E-mail: [email protected]
Ollie Hodges Vice President, Sales Tel: +44 (0)1892 786253 E-mail: [email protected]
CONNECT WITH SOCIAL MEDIA