Video: Altas Copco showcases rebranded range

Premium Content

07 June 2011

In April, Atlas Copco rebranded its basic site equipment such as light compaction, power, compressed

In April, Atlas Copco rebranded its basic site equipment such as light compaction, power, compressed air, hydraulic breakers and lighting tools from the Dynapac brand to Chicago Pneumatic (CP) in the

Atlas Copco showcased a comprehensive range of rental equipment including walk-behind power trowels, light compaction equipment, hydraulic tools, compressors, gensets and pumps at the International Rental Exhibition (IRE) in Amsterdam, as the company heralded a fresh approach to the market.

In April, Atlas Copco rebranded its basic site equipment such as light compaction, power, compressed air, hydraulic breakers and lighting tools from the Dynapac brand to Chicago Pneumatic (CP) in the US and to Atlas Copco in the rest of the world.

Dynapac remains the global brand for larger compaction machines, but will no longer sell light equipment under its name.

Jan Byrresen, product line manager for motor drills, breakers and handheld hydraulic equipment told IRN that the rebrand made sense from a customer and dealer standpoint and ensures that the light compaction equipment is available alongside handheld tools.

"We want rental companies to have a complete product offering, and the smaller compaction equipment, such as the forward plate compactors, rammers and trench rollers, fit into a completely different customer and dealer sector than those that want the larger compactors," Mr Byrresen said.

"We have launched a more common approach for all rental equipment," he added.

STAY CONNECTED


Receive the information you need when you need it through our world-leading magazines, newsletters and daily briefings.

Sign up

Latest News
Winners of International Awards for Powered Access 2026 revealed in Istanbul
Brazilian pioneer Cristian Nacht, Manlift Middle East, İstanbul Vinç, Sunbelt Rentals and Trackunit among winners at the 2026 IAPA awards.
Tesla involved in $20m funding round for construction robotics firm
Construction robotics company Origin has raised US$20 million from investors including angel investors from Elon Musk’s Tesla to expand its robot fleet and support customer pilots across international markets
Case CE launches two new machines, upgrades compact wheeled loaders
Case Construction Equipment has launched a 55kW backhoe loader and an electric mini track loader, alongside updates to its 221G and 321G compact wheeled loaders
CONNECT WITH THE TEAM
Murray Pollok Editor, International Rental News Tel: +44 (0)1505 850043 E-mail: [email protected]
Ollie Hodges Vice President, Sales Tel: +44 (0)1892 786253 E-mail: [email protected]
CONNECT WITH SOCIAL MEDIA