Speedy partners with YouTube’s DIY influencers
11 August 2022
UK rental company Speedy has partnered with social media influencers The Restoration Couple, in a move designed to help promote the company’s services - and tool and equipment hire in general - to DIY and trade customers.
The Restoration Couple, Tim and Jo Martin, began documenting their carpentry, decoration and building projects on YouTube nearly ten years ago, with no previous professional trade experience. They now have almost 200,000 subscribers and their YouTube videos have received around 43 million views.
The year-long partnership will see The Restoration Couple produce a “series of content” that follows the build of a cabin on their farm in Gloucestershire. According to Speedy, the content will help support the launch of its new consumer tool and equipment hire offering.
Guy Maddock, group marketing director at Speedy, said, “This pioneering new partnership supports one of the most loved DIY content creators and connects Speedy with homeowners at a scale and level of integration that no hire company has done before.
“It’s the first influencer partnership of its kind in the hire sector. The Restoration Couple have a large and loyal following of DIYers and small traders and will play a huge role in building awareness of our brand across the consumer market.”
The partnership is part of a wider, multi-million-pound drive to promote tool hire to local trades, as well as those in the construction, infrastructure and industrial markets.
It also aims to increase awareness of the Speedy brand, and the company’s UK-wide partnership with DIY retailer B&Q, among homeowners.
“Plus, Tim and Jo’s tutorial-led content style will effectively answer the ‘why hire?’ message - influencing DIYers to hire tools for taking on jobs themselves or save money on big-ticket pieces of equipment,” added Maddock.
Speaking of the partnership deal, Tim Martin of The Restoration Couple, said, “It’s important that any brand we work with is immediately relevant to our channel and can offer our audience real value with their products.
“Speedy is a natural fit for us. Tool hire could play a huge role in DIY and we want to show our followers the value it can offer.
“The channel sponsorship ultimately helps us to dedicate more time tackling our huge new farm project, and to capture it all for our audience to enjoy.”