How specialised equipment rental pays dividends

Kevin Appleton

01 May 2021

Higher returns make specialty rental a noble commercial aspiration, but lasting success can be elusive. Regular IRN columnist Kevin Appleton analyses the ingredients for success.

It is always good, at least if you are as much of a pedant as I am, to start by defining terms.

What is specialty rental?

The term “specialty rental” is most commonly applied to businesses that specialise in a particular type of construction equipment and is a term used…

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