Pricing specialist to speak at Assodimi congress

A global authority on pricing strategies, Danilo Zatta, will give the keynote address at Assodimi/Assonolo’s 33rd annual rental congress on 16 and 17 October at the Masseria Palesi historic venue in Puglia, southern Italy.

Zatta is a recognised expert on pricing having provided training to many of the world’s major companies over 20 years. His theme will be How to maximize profits through pricing, and will look at the three levers on profits: price, volume and costs.

“Of these levers, pricing is both the strongest and fastest”, said Zatta, “However, pricing is often overlooked or managed in a less systematic and innovative way, missing out on important opportunities to maximize profits.

“Companies that pay proper attention to price management, however, are those with margins significantly higher than their industry average.”

The two-day programme will cover many topics of relevance to rental companies:

• Danilo Zatta on pricing management and strategies
• Luca Nutarelli (Unacea) and Marco Prosperi (Assodimi) on trends in equipment distribution;
• The latest market data on sales of machinery and equipment;
• ‘How do I know if a tower crane is safe?”: presentation on CECE report;
• Federico della Puppa (Smart Land) will discuss rental management and the value of rental with representatives from Italy’s market.

For more information on the event, visit the Assodimi website here.

The venue is a historic farmhouse dating from the 17th century which is now available as an event location. The conference session during the day will be held in the outside courtyard. The nearest airports are Brindisi-Salento (51km), Bari airport (68km), and Naples (256km).