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Onsite makes leadership change
12 August 2025
Onsite Rental Group in Australia has appointed longstanding CFO Bruce Olsen as its new CEO, succeeding Andrea Pidock, who leaves the group after 16 months in the top job.
Onsite, which is owned by Malaysia-based Sime Group, said Olsen had been “a key architect of Onsite’s success over the past 10 years”. Before joining Onsite he held senior roles at Wesfarmers and Rio Tinto.
The company added; “We sincerely thank Andrea Pidcock for her leadership and dedication during her time as CEO, and we wish her every success in her future endeavours.”
Bruce Olsen, CEO of Onsite Rental Group. (Photo: Onsite)
Sime (formerly Sime Darby) acquired Onsite Rental Group for A$635 million (€402 million) in February 2023.
Sime owns several Caterpillar dealerships in Asia Pacific, including Tractors Malaysia and Hastings Deering.
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