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What’s in a name? Why Hitachi’s move to Landcros goes beyond branding
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Francesco Quaranta, president and CEO of Hitachi Construction Machinery Europe (HCME) tells Andy Brown why the change to Landcros is coinciding with a sharpening of its strategy around reliability, tech and dealer support
Hitachi reduces holding in Hitachi Construction Machinery after Landcros rebrand announcement
Hitachi Construction Machinery has moved further towards independence from Hitachi Global