Wacker Neuson highlights the positives

By Steve Ducker22 February 2021

Wacker Neuson chief sales officer (CSO) Alexander Greschner has said the company is on a “positive footing” at the start of 2021.

Like many of its contemporaries, the Germany-based compact equipment manufacturer was affected by Covid-19 last year – and introduced an internal restructuring programme to improve future performance.

Alexander Greschner, chief sales officer, Wacker Neuson Alexander Greschner

But while admitting that the pandemic is “far from over” Greschner said the global economy looks set for renewed growth in the next 12 months.

“Covid-19 has presented everyone with major challenges,” he said.

“These include changes in working conditions with rigorous protective and hygiene measures, working from home and the daunting task of balancing work with childcare.

“However, the crisis has also shown us that we have the flexibility, creativity and perseverance to ensure business continuity for our customer, and we are pleased that they are busy since most building sites are still up and running.

“Our compact machines and construction equipment continue to enjoy robust demand in the market and our order books are well filled.

“The thing we are most concerned about at this stage is the situation with global supply chains. At the moment we can run our programmes at scale as planned. At the same time, however, we have to remain flexible.”

He highlighted Wacker Neuson’s zero emissions portfolio, which now comprises 15 products since the launch of its battery rammer six years ago. He added that digitisation “is another area where we are continually innovating”.

MAGAZINE
NEWSLETTER
Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
Test drive: JCB 525-60E telehandler
KHL ‘Test drive’: equipment expert Dan Gilkes puts JCB’s 525-60E electric telehandler under the microscope
Pettibone adds telematics to telehandlers
Pettibone has debuted X-Command telematics for its telehandlers
Hy-Brid Lifts debuts online marketplace
Scissor lift manufacturer Hy-Brid Lifts has launched an online parts and used equipment marketplace
CONNECT WITH THE TEAM
Murray Pollok Managing Editor Tel: +44(0)1505 850 043 E-mail: murray.pollok@khl.com
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: simon.kelly@khl.com
CONNECT WITH SOCIAL MEDIA