Sinoboom names new regional manager for France

Thomas Méheust, Regional Manager for France at Sinoboom BV. (PHOTO: Sinoboom)

Sinoboom BV, the European subsidiary of Chinese MEWP manufacturer Sinoboom, has expanded its team with the appointment of a new regional manager for France.

Thomas Méheust, who is described as an “access industry expert”, will be responsible for building strong relationships with customers in the region, and will focus on driving sales of the manufacturer’s electric and environmentally friendly equipment.

Tim Whiteman, CEO at Sinoboom BV, said, “Thomas’s appointment shows Sinoboom’s commitment to provide our customers in France with a full, professional service led by an industry professional.”

According to the company, which is headquartered in the Netherlands, Méheust has “extensive experience in developing strong client relationships” and in international sales.

“His expertise in green market development aligns firmly with Sinoboom BV’s strategy of providing customers across the European region with a diverse range of high-quality electric, environmentally friendly MEWPs,” it said.

Speaking of his new role, Méheust said, “I have seen the steady growth of Sinoboom’s Europe operations and am delighted to join the team to deliver these high-quality products in France.”