Celebrate European Rental Week 2025: a unified voice for our industry

European Rental Week 2025, taking place from 13–19 October, offers a unique opportunity for the rental community to highlight the innovation, sustainability, and people powering our sector.

This year’s theme, Empowering the Future: Transitions, Sustainability, People, aligns closely with the European Rental Association’s (ERA) strategic focus areas and provides a strong narrative to guide communication efforts across Europe.

To support this, ERA has developed a comprehensive communication toolkit that includes social media assets, branding materials, and messaging guidance — all designed to help members amplify their impact and participation.

Rental companies, national associations, and stakeholders are encouraged to use the toolkit to organise local events, share best practices, and promote their activities using the hashtag #RentalWeek2025.

Whether you plan to host tech demos, open days, webinars, or spotlight your employees’ stories, the toolkit provides everything you need to ensure your message is aligned with this Europe-wide celebration.

ERA will also highlight member activities on the European Rental Week website and ERA’s digital channels — helping your stories reach a wider audience across the industry.

By engaging with the Communication Toolkit and celebrating Rental Week, ERA members can not only raise the profile of their own initiatives, but also contribute to a broader narrative that positions rental as a leader in the energy transition, digital transformation, and sustainable employment.

Let’s make our voices heard and inspire a new wave of talent, innovation, and collaboration across the industry. For logos, event ideas, and campaign inspiration, visit www.europeanrentalweek.eu or contact ERA directly — and let’s celebrate what makes the rental industry essential.