Interview: SmartEquip sets its sights on new markets

To the digital natives in today’s rental industry, SmartEquip’s presence as a service support platform might be taken a bit for granted. Its role has become so integral in its customers’ operations, some users might not be able to imagine the way things used to be done.

If you ask Alex Schuessler, founder and president of SmartEquip’s International Group, he’ll tell you things have come a very long way since 2000, when the company started.