Eve Trakway rebrands as Eve

By Murray Pollok09 November 2009

Eve Trakway, the temporary roadway and events equipment rental company, has rebranded as Eve. The company launched its re-branding at the recent Showman's Show in the UK.

The company said the rebranding was necessary because of its expanding range of products and services beyond the portable trackways that made its name. Eve made two acquisitions this year, adding traffic management systems barriers and fencing to its fleet.

Eve managing director, Rick Barnett, said; "The Showman's Show is our biggest marketing event of the year so it seemed the ideal time to unveil our new brand with friends, customers and partners around us."

Eve rents four categories of equipment: trakway systems (roadways, walkways, pitch coverings and bridges), barriers and fencing, traffic management and security.

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