Kennards Hire celebrates ‘under-recognised’ trades workers

Kennards Hire said Australians overwhelmingly believe tradespeople – including plumbers, joiners and electricians - deserve greater recognition and support than they are currently receive.

Research commissioned by the rental company ahead of the National Tradie Day 2025 in Australia, found that 93% of Australians feel ‘tradies’ don’t get the recognition they deserve, while 96% believe they should be considered essential workers, on par with nurses and teachers.

Nathan Venables, Kennards Hire chief operations officer, said; “Tradies are the unsung heroes of Australia and New Zealand, keeping our homes safe, our infrastructure strong and our businesses running.

Image: Kennards Hire

“Our research confirms that this essential collection of skilled workers is heavily relied on, yet too often, their contributions don’t receive the recognition and support they deserve.

“At a time when skills shortages are being felt across the country, it’s never been more important to celebrate and support tradies.”

The official National Tradie Day will be held on Friday 19 September. The day before, Kennards Hire will visit 10 sites, offering trades workers pizzas and cool drinks