erento online rental website says traffic growing dramatically

By Murray Pollok11 July 2008

Online rental company erento said its UK website is attracting 18000 unique visitors a week, and the number is growing at 20% a week. The company recently announced that HSS Hire had signed up to the site, alongside another big UK renter, Hire Station.

"In just six months, erento in the UK has reached the symbolic threshold of half a million hire products hosted on its online marketplace and is experiencing 18,000 unique visitors per week", said the company, which has already established an online rental site in Germany and Austria.

"We're extremely pleased with the growth we've seen and the feedback we're getting from our customers, some of which are now taking on staff specifically to deal with sales leads that our site generates," said Clinton Patterson, director of UK operations at erento. "We're looking forward to continued growth and becoming a household name in the hire and rental industry in the UK."

Erento aims to aggregate many rental companies together under one roof, generating greater traffic and benefits in economies of scale for online marketing. Hire companies list their available items and benefit from the traffic which erento generates, while users can search for a specific item by location.

"Customer acquisition is extremely important in the hire industry as the customer lifetime value can be extraordinary," said Mr Patterson. "Unlike directory services such as Yell.com, erento goes right down to the product level - enabling customers to instantly find the item they need, where they need it. By simplifying the user experience we create a more powerful customer acquisition tool."

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