ERA’s Transformation Working Group enters new phase

Over the past months, ERA has been rethinking the role of its Transformation Working Group to ensure that it remains relevant to the challenges facing the rental industry today and tomorrow.

What began as the Future Group has evolved into a broader platform bringing together rental professionals who want to understand, anticipate and shape the future of rental.

The Working Group is being repositioned to explore the major trends and transformations affecting the rental industry. Topics under discussion include technological developments, changing customer expectations, new business opportunities, operational transformation, market integration across Europe and the long-term resilience of rental businesses.

The renewed Transformation Working Group reflects ERA’s broader ambition to strengthen cooperation between its committees and working groups. While each group remains responsible for its own area of expertise, many of the challenges facing the rental industry today cut across traditional boundaries. Transformation is one of them.

Understand emerging trends

The Working Group therefore aims to provide a forum where ideas, experiences and expertise from different areas can be brought together, helping ERA members better understand emerging trends and identify practical responses to future challenges.

The next meeting, taking place on 16 September in Naples, will mark an important milestone in this journey. Participants will help define the future priorities and work programme of the Working Group, identify the trends that will shape the rental industry in the coming years and discuss how Europe’s rental sector can prepare for them.

The meeting will be hosted by the rental company D’Avino and will also include a visit of the company, providing a valuable opportunity to exchange ideas and learn directly from industry practice.

Whether your interest lies in technology, innovation, new business opportunities, customer expectations, operational excellence or the future direction of the rental industry, the Transformation Working Group offers an opportunity to contribute to the discussion and help shape the next era of rental.

If you are interested in joining the Transformation Working Group, contact the ERA Secretariat to learn more: [email protected]